Big Fish Audio announced SWAAG, an urban synth VI at the 2013 NAMM show.

SWAGG is the new urban synth VSTi developed in collaboration with Big Fish Audio and VIP Loops , and put simply, The Ultimate Urban VSTi!  SWAGG is based on the hottest sounds that create today’s hip hop, R&B, pop, and soul hits.  The sounds are designed to be huge and cut through your mix making your productions stand out from the competition.  Containing over 7GB of samples which were designed completely from the ground up, and a total of 336 patches strictly designed for urban music production SWAGG delivers go-to sounds that will allow you to create top notch productions whether your a seasoned pro or new to virtual synths.

When you’re in the studio and under deadlines you don’t have time to waste, so SWAGG was designed to be easy to use so you can get down to business quickly.   SWAGG boasts an incredible arpeggiator that allows you to easily edit the velocity of each note and pattern.  Arps are essential to urban music, and SWAGG’s arp section does not disappoint.  What about the fx?  Our team has implemented its new fx concept called “Quick-Strike”.  The Quick-Strike fx concept keeps with the promise to make SWAGG efficient in the studio or in performance as well as easy to use.  From Drake-like single knob filters, to “Make It Bump” single knob eq fx SWAGG gives you power to craft your sounds quickly and efficiently.  All of the Quick-Strike fx have been calibrated to replicate the sound needed for the type of urban production you are creating.  Wanna go even further, no problem, since SWAGG is built off of the incredible Kontakt sampler you can dive as deep as you like into the fx section to tweak to your heart’s delight.The foundation of hit music are great sounds, and great sounds is at the core of SWAGG!  It’s big, easy to use, and incredibly modern.  It’s The Ultimate Urban VSTi!

Click here to see a live demo of SWAGG from the 2013 NAMM show SWAGG Demo.

Product is now available for pre-order!