What a great show! Year after year NAMM provides a great opportunity to make friends, do business and introduce new products. This year was no different. Big Fish Audio had an amazing show meeting with industry professionals, industry leading producers and composers and music enthusiasts of all types. It was great to see an overwhelming interest in Big Fish Audio’s latest loops and virtual instruments from end users, dealers and distributors from literally around the world! Our booth stayed packed with music professionals eager to get the scoop on upcoming releases and Big Fish Audio did not disappoint!
Among the crowd favorites was the new virtual instrument collaboration between Big Fish Audio and VIP Loops, SWAGG. The response to this new Hip Hop, R&B and Pop synth VI was incredible… and for good reason! With its massive library of sounds, custom gate and arpeggiator effects and new “Quick-Strike FX” capabilities, it’s easy to see why SWAGG created an instant buzz around NAMM for the entire show. Click here to see a video presentation of SWAGG from the show.
Another product that raised a lot off attention throughout the show was Acou6tics. The minute Big Fish Audio announced this new Vir2 instrument as the acoustic follow-up to the award-winning guitar VI Electri6ity, there was constant excitement. Scheduled for release in summer of 2013, this acoustic guitar VI takes advantage of some of the same technology that went into creating Electri6ity and provides amazing flexibility and control. With five recorded acoustics (twelve-string, steel-string, nylon string, ukulele and mandolin) and thousands of samples across more than a dozen articulations, Acou6tics raises the bar by which all other acoustic guitar libraries are measured by.
Also mentioned in it’s early stages of production was “Thunder: Epic Toms for Cinema”. This massive instrument will include thundering toms, expertly samples at the highest industry standards accompanied by numerous FX and customizable settings.
Big fish Audio has a full slate of products in the works for 2013. Stay tuned and sign up for our mailing list to get the lastest news on new products and release dates. A big thank you to everyone that helped make this year our best NAMM show ever!